As a business owner, you want to be able to protect your intellectual property (trademark, patent, copyright, and trade secret) to ensure your business’s success and competitiveness. In cases of dispute, some companies tend to make some of the most common mistakes that affect their chances of winning the lawsuit and suffer serious losses. Let’s take a look at these mistakes to ensure you are not making them.
Waiting Too Long to Take Legal Action
Business leaders are often in a state of denial and procrastinate legal action if an individual/organization is believed to be infringing their business assets' proprietary and intellectual property rights. Such procrastination results in loss of evidence in the matter of proving damages and making inroads towards resolving the issue on the grounds of preventing ongoing future loss/damages, as well as establishing legal grounds before a legal proceeding may initiate the same into trial. Taking prompt legal action will not only convince a business rival to pay for usage or to avoid using business assets, but it will also support a business firm’s legal claim.
Poor Record Keeping
The bedrock for a solid legal claim is strong documentation. The vast majority of businesses fail to document their work, registration, contracts, emails, and/or ownership chain.
For IP litigation, well-maintained records may help us demonstrate ownership of IP and when the work was first conceived and developed. An absence of documentation might be of no help, or it might put you at a great disadvantage.
Not Registering Intellectual Property
Some business owners believe that registering their intellectual property is unnecessary. However, some of their rights may actually become unfounded without proper legal defense through registration.
It is essential to formally protect trademarks, patents, and copyrights. Otherwise, enforcing a creator’s rights and preventing infringement on them may become significantly challenging.
Therefore, it is always better to spend time and effort on preventing legal issues with intellectual property from occurring than dealing with their consequences afterward.
Ignoring Professional Legal Advice
Companies attempting to represent themselves in a legal battle to save on legal costs often do so, and as a result, are usually faced with far larger expenses down the line. The world of IP Litigation is a very formal and rigid environment with strict legal procedures, deadlines, documentation requirements, and strategic choices to be made. Working with experienced legal representation allows companies to identify viable options, avoid the potentially costly pitfalls of procedure, and maximize their prospects of success.
Failing to Gather Strong Evidence
Proof. Evidence is key in any type of intellectual property dispute. Some businesses make assumptions instead of getting real proof of infringement.
Photos, sales records, samples, emails, agreements and certificates of registration can all support your case.
More evidence means you'll be in a much better position to prove ownership of the IP and demonstrate the financial harm of infringement.
Overlooking Settlement Opportunities
There is no need for every IP claim to wind up in a trial. Companies can sometimes get so hung up on being right that they fail to see an opening to an equitable resolution. In many cases, you can save yourself time and money on your IP claim by pursuing settlement or mediation.
Mediation or settlement talks could even result in you saving a good relationship and saving yourself a long legal process.
Weighing a settlement may be good business.
Using Inconsistent Business Practices
These businesses often use multiple logos, names, or product designs on branding materials or marketing campaigns without altering their registered trademark or the records in their internal database. When it’s time for a dispute to arise, this confusion may become problematic for the businesses in question.
Good branding practices and the prompt renewal of registrations not only put your business on a better legal footing but also reduce the chances of conflicts arising. The easier it is for the court or government to recognize ownership, the more straightforward any enforcement proceedings will be.
Underestimating the Complexity of IP Litigation
Many people think that intellectual property disputes are black-and-white cases; however, they are complicated matters that require extensive research and detailed paperwork. Each case is unique, and even minor mistakes can incur many problems.
Therefore, if your company is undergoing IP Litigation, competent professionals who will safeguard your rights and guide you through all the nuances of the judicial system are of paramount importance. JMB Davis Ben-David’s attorneys are well-versed in the intricacies of intellectual property matters, and they are ready to help you find the best practical solutions for your dispute.
